ZDNet has published an article looking at the BBC’s recent IT/Web 2.0 developments, in particular, BBC Backstage:

“The ZDNet bloggers are doing a series of IT commandments, so I
thought I’d join in the fun. I racked my brain trying to think of a
‘commandment’ that suited my blog’s theme of Web 2.0. What I came up
with is essentially one of the building blocks of the social Web,
Creative Commons. Rather than ‘free your content’, a more practical way
to put it is: use licenses with as few restrictions as possible. But that doesn’t sound as catchy as ‘Thou shalt free thy content’

To illustrate the point I will use backstage.bbc.co.uk,
which is the BBC’s developer network. On Backstage the BBC makes
content feeds available for people to build services with, on a
non-commercial basis. While the BBC puts restrictions on the feeds, at
least they are opening up their huge content platform for developers to
build on. We’ll see a lot more of this from media companies in the near
future.”